Paramètres des cookies

VOXENNE uses necessary technical functions for security, the order flow and private customer areas. Public funnel analytics is first-party and cookieless; no analytics cookie is set for it and raw IP addresses, full referrers and full User-Agent strings are not stored as analytics records.

If a visitor arrives through a creator/affiliate link, VOXENNE may use first-party referral cookies to attribute an order to that creator. The current standard lifetime is no more than 30 days. These cookies are not used for cross-site advertising tracking.

TikTok Pixel and TikTok Events API are optional marketing technologies. VOXENNE activates them only after the visitor allows marketing cookies. They are used to measure advertising campaigns, checkout steps and purchases and may use TikTok advertising identifiers such as _ttp or TikTok Click ID. Rejecting marketing cookies prevents the Pixel from loading and prevents server-side marketing events from being sent. The choice can be changed at any time through the cookie settings in the site footer.

Google Analytics 4
Analytics is a separate optional category. Without consent, the external Google tag is not loaded and VOXENNE does not activate GA4 measurement. After consent, Google Analytics may set first-party analytics cookies, especially _ga and related _ga_* cookies. VOXENNE also stores the first-party choice vx_google_analytics_consent so the website can remember the user's decision. In this implementation, Google advertising storage, advertising user-data and ad personalization remain disabled; GA4 is used for website and ecommerce-funnel analytics.

TikTok marketing consent is stored separately in vx_marketing_consent. A visitor may allow analytics only, marketing only, both categories, or neither. Necessary technical cookies operate independently of these optional categories.